World of Beauty naturally improves the skin condition since 1969

The brand born in Castrocaro Terme in 1969, by Florence Guardigli, a visionary woman, who created her laboratory nestling in nature, realizing formulation with high concentration of natural active ingredients, an unusual practice at that time. The first WORLD OF BEAUTY formulations were developed to relieve and remedy problematic skin conditions, such has acne, rosacea, pigmentation disorders. With the passing of the years, the company is now led by Florence’s daughter Annalisa Gramellini.

The philosophy of the brand is focused on skincare solution for problematic skin and on the awarness of the importance of loving oneself. The effective products of the brand contain natural ingredients with patented international technology aimed to help and improve every skin condition. All the products are nowaday formulated with a deep and careful research into the causes that change the skin’s appearance.

The experience and expertise of using aromatherapy remedies based on herbs, flowers’ extracts and the use of micro-encapsulated fresh native cells have allowed World of Beauty to become a leading cosmetics brand. Today WORLD OF BEAUTY has an international precence, in over 52 countries, from East to West and it is used in the best beauty clinics, spas, salons and certified therapists.

Each formula is clean, green, and produced according to the guidelines of maximum sustainability, vegan and halal. World of Beauty is today internationally recognized as the most effective professional Phyto-Aroma-Organic Cosmeceuticals.

WORLD OF BEAUTY at Cosmoprof North America 2023 won the Award in the « Green and Organic » Sector, with Slim Shape Body Pants, extraordinary organic cotton pants soaked in natural prebiotic active ingredients, formulated to reverse cellulite appearance.

In 2023 WORLD OF BEAUTY launched on international markets the latest formulations, THE PROBIOTIC ESSENCE TO SKIN COLLECTION, after over 4,5 years of research and testing, the ideal formulas to improve skin microbiome and skin resilience. 3 extraordinary fluid Essences, with prebiotic, postbiotic and para postbiotic ingredients, active fermented extracts, ideal for all skin types, all ethnics and particularly effective for asian and caucasic skin, just after few uses the skin appearance will be smoother, fortified and repaired by accumulated damages by oxydative stress and inflammation. Regular use use helps skin’s barrier restore, to correct redness and modulation of neurosensory cascade reactions, very frequent in cases of stress and exposure to external factors such as UV and digital light radiation and pollution.

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