DORIA 1905- Handmade Passion Since 1905
Doria 1905 tells its story through its DNA, its origins, and its timeless accessible luxury. The collection expresses a strong iconographic bond with the territory of Salento- South Italy-, narrating its colours and traditions through a contemporary classic.
A celebration of handmade craftsmanship, pursued with consistency and passion, and a continuous enhancement of artisanal techniques rooted in the territory, with the aim of preserving and safeguarding the brand’s authenticity.
An innate western spirit tells the wild and bold nature of Salento through a clean and refined style, where the most classic forms of Italian design engage in dialogue with rider accents or with fully deconstructed pieces, to be shaped and crumpled at will. Colours enhance a collection shaped by the iconic pieces that, over the years, have defined Doria’s unmistakable style.
Spicy Chocolate, Corteccia, Fango, Caramel, Ambra, Negroamaro, Tomato, Cappuccino, Storm, Thunderstorm, Aqua Green, Forest, Raw. Deep, opulent colours, selected in luminous shades. Interplays of textures and chiaroscuro. Precious fabrics with natural mélanges, free from chemical dyes, or enriched with technical finishes designed to protect against wear, rain, and cold.
This is the concept behind the newly born Raindrops Ice line: soft, warm, voluminous, practical and pocket-sized, reversible in Amber/Black, made from materials obtained from recycled yarns. A timeless classically inspired product, enacting a new way to be modern. It’s about a project in constant evolution and improvement, whose hats are not simple headgears anymore, but precious accessories, products of passion, ability, effort, dedication, culture, and research.
The concept of rarefied elegance finds its synthesis in the initial cursive D, with its elongated loop a source of inspiration for the dynamism of forms and a symbol of the purity and simplicity that guide Doria’s lines. A stylised graphic that introduces meticulous attention to detail, an essential aesthetic that harmonises perfectly with the entire collection concept.
The greatest care and attention are devoted to material selection, to detail finishing, respecting ‘made in Italy’ history and tradition, keeping those manufacturing, passed down from generation to generation, unchanged, yet innovating them with advanced techniques. Doria1905 offers a classic hat restyling, made with humour and rigour, inspired by a refined and linear imagination. Flat caps, trilbies, cloches, berets, caps, fedoras: these are the expressions of a natural, polished style, an accessible, modern elegance.
This is Doria!
