LUCENS Organic and Vegan Hair Care

Umbria, the green heart of Italy, is a continuous succession of picturesque medieval mountain-top villages, green hills, fertile river valleys and dense woods. In this enchanting landscape, where time seems to stand still, ancient herbal medicine traditions are still alive and we have drawn upon them to formulate LUCENS products: extracts and essences derived from medicinal plants, native to Central Italy and grown in accordance with organic farming techniques.

LUCENS products are characterised by gentle formulations, which contain organic oils and extracts while being free of animal origin and GMO-derived ingredients. Additional distinguishing features are the fresh fragrances used to scent the products and consisting solely of essential oil blends, as well as the assurance and transparency provided by the ICEA certifications.

The LUCENS product range is certified by the ICEA (Ethical and Environmental Certification Institute) with the following marks:

  • VEGAN for all the products of the range
  • ECO-BIO COSMETICS for the shampoos and treatments
    in the LUCENS Care segment
  • COSMOS NATURAL for the leave-in products

Sustainable packaging

Plastic bottles and labels are made from Green PE, an innovative, 100% recyclable material produced with a biopolymer derived from renewable sources, which significantly reduces greenhouse gas emissions. It is clearly identifiable by the mark “I’m green plastic” mentioned on the packaging. Paper used for the LUCENS range is FSC®-certified paper, produced in accordance with the stringent environmental and social standards of the Forest Stewardship Council®, supporting proper and responsible management of forest resources.


For preserving the natural balance of the scalp and hair A range of beauty treatments that perfectly combine natural cosmetics and effective results, with a focus on ease of use and sensory pleasure. With up to 97%* natural origin ingredients.


For a simple, natural, and delicately scented style an invaluable aid to complete the hair treatments, make hair drying easier and personalise the style. Lightweight and delicately scented formulations that are free of silicones and synthetic fragrances, and help achieve long lasting straight styles, give support to natural styles, mould short hair or add shine to the ends, keeping them soft and supple. All the products in the LUCENS Styling segment are ICEA VEGAN and COSMOS NATURAL certified. They contain up to 98%** natural origin ingredients and are scented exclusively with essential oils of Lemon, Grapefruit and organically grown Orange.

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